Digital Marketing and Its Importance

www.ishadigital.in

What is Digital Marketing?

Digital marketing is any form of marketing products or services that involves electronic devices.

In today’s world, having a web presence for your business is as much of a must-have as being listed in the phone book once was.  Many business owners devote part of their operational expenses to maintaining a web site, which not only gives them a platform to publish information about their products and services, but also provides them with a place to send potential customers who may run across their site, whether through organic results, or paid ads running on Google.

Whether you have a web site or not, one option that you should consider adding to your marketing mix is SEO / SMO promotions. It enhances your visibility to customers with content like photos, services offered and more.

Why Digital Marketing Is Important?

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.